Type: In Stream Video
Flashtalking partnered with Clorox to deliver personalized videos based on the ad viewer's interests in real-time. The most relevant video variations was selected at impression time with mix of contextual targeting and third-party targeting. While the primary campaign strategy was to reach consumers within specific audience segments, ad viewers who fell under a general audience received personalized videos based on local weather and time of day data points.
Ad may be best viewed on desktop.
© Simplicity Marketing Ltd. 2021. — Flashtalking is a trademark of Simplicity Marketing Ltd.
Dynamic In-Stream Campaign