Versions:
Campaign: Clorox
Advertiser: Clorox
Type: In Stream Video
Vertical: CPG
Tags: Dynamic In-Stream
Description:
Flashtalking partnered with Clorox to deliver personalized videos based on the ad viewer's interests in real-time. The most relevant video variations was selected at impression time with mix of contextual targeting and third-party targeting. While the primary campaign strategy was to reach consumers within specific audience segments, ad viewers who fell under a general audience received personalized videos based on local weather and time of day data points.
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Ad may be best viewed on desktop.
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Dynamic In-Stream Campaign
